Brand design and illustration with a loud, maximalist streak.
Based in Amsterdam, working worldwide.
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AMS
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Stacked red shipping containers with white logos featuring a stylized letter 'E' under a partly cloudy blue sky.
Two insulated water bottles with black lids and handles floating against a beige background, one red with the word 'Bnewable' in white text and the other black with colorful geometric patterns.
Colorful illustrated book cover titled 'WILDERNESS' featuring stylized animals including a goose, butterflies, a dog, and a monkey among red circular shapes resembling sliced fruit on a brown background.
Close-up illustration of a traditional red Daruma doll with white face, thick black eyebrows, black mustache, one eye blacked in and the other outlined in yellow, with yellow and black decorative patterns on a light blue background.
Profile illustration of a person with brown skin wearing a bright yellow hijab decorated with colorful flowers on a solid blue background.
Flokie botanical bites lavender flavored cookie packaging with illustrated lavender flower, bees, and green foliage on a light green background, labeled 250g net.
Tall carton of Flookie Botanical Bites - Hibiscus cookies with floral and leaf patterns and a large red flower illustration, text describing the natural ingredients, baking details, storage instructions, a nutrition facts table, and a barcode, set against a blue sky background.
Flat lay of Le Botaniste packaging boxes with botanical patterns and text, accompanied by dried herbs, star anise, and a slice of dried orange on a dark textured surface.
A graphic design with a red rectangle containing a logo and text. The logo features the words 'LE BOTANISTE' and 'PLANT-BASED ORGANIC' in a circular pattern around a stylized plant icon, with the year '2015'. Below is the phrase 'LET FOOD BE THE MEDICINE' in bold uppercase letters, followed by smaller text saying 'To make plant-based eating feel like a considered ritual, not a restriction.' The background has abstract shapes in green, purple, black, and cream colors.
Close-up of a person wearing a beige sweatshirt with a central orange abstract geometric pattern on the back.
Abstract colorful fungi shapes on the left side with text stating fungi permeate every ecosystem on Earth but have historically received less attention than bacteria or viruses, on a light gray background.
Stylized illustration of a futuristic cityscape featuring solar panels, wind turbines, modern buildings, an elevated train, a drone-like aircraft, trees, and a large sun in a bright blue sky over a waterfront.
Colorful abstract illustration of a fierce sumo wrestler with exaggerated muscular arms and clenched fists, wearing a purple mawashi and a traditional topknot hairstyle, set against a purple background with geometric shapes.
Colorful graphic with text saying 'WE THIS WILDERNESS' featuring stylized animals including a goose, a bull, butterflies, and a monkey, with large red flower shapes on green stems in a light blue background.
Person wearing a black and yellow snorkel mask with colorful fish reflected in the lenses, holding the snorkel mouthpiece in their mouth, with a red fish attached to the snorkel and a purple fish floating nearby against a blue sky with white clouds background.
Abstract artistic illustration of colorful fungi with geometric shapes in orange, pink, purple, black, and red on the left side, and text that reads: 'Fungi permeate every ecosystem on Earth but have historically received less attention than bacteria or viruses.'
Abstract colorful digital illustration of a translucent vase containing various stylized flowers and leaves in bright pink, orange, black, white, and yellow shapes on a light blue background.
A group of penguins walking on pink sand dunes under a pale sky.
Roadside billboard featuring a colorful triptych of three women's portraits with floral decorations and abstract pastel stripes overlaying their faces, set against a concrete wall with green bushes below and trees behind.
A peeled banana with its top dipped in white cream or icing, emerging through a tear in a pink paper background revealing sparkling pink crystals underneath.
Person wearing a black and yellow snorkel mask with colorful fish reflected in the lenses, holding the snorkel mouthpiece in their mouth, with a red fish attached to the snorkel and a purple fish floating nearby against a blue sky with white clouds background.
White framed colorful poster featuring four decorated letters B, O, B with whimsical designs including flowers, clouds, balloons, and a blue dog character with a crown on a red tiled shelf.
Two promotional posters side by side on a dark background with two small membership cards. Left poster titled 'A Cowherd at Valhermeil' shows a landscape painting silhouette with green text. The right poster features a painted portrait of a bearded man in a cap titled 'The Postman (Joseph Roulin)' by Vincent Van Gogh, 1888, with address 225 Madison Avenue, New York, NY 10016. The red card in the center has white text about meaningful engagement with art, history, literature, and music. Two small cards display The Morgan logo and membership details.
Stacked red shipping containers with white logos featuring a stylized letter 'E' under a partly cloudy blue sky.
Two insulated water bottles with black lids and handles floating against a beige background, one red with the word 'Bnewable' in white text and the other black with colorful geometric patterns.
Colorful illustrated book cover titled 'WILDERNESS' featuring stylized animals including a goose, butterflies, a dog, and a monkey among red circular shapes resembling sliced fruit on a brown background.
Close-up illustration of a traditional red Daruma doll with white face, thick black eyebrows, black mustache, one eye blacked in and the other outlined in yellow, with yellow and black decorative patterns on a light blue background.
Profile illustration of a person with brown skin wearing a bright yellow hijab decorated with colorful flowers on a solid blue background.
Flokie botanical bites lavender flavored cookie packaging with illustrated lavender flower, bees, and green foliage on a light green background, labeled 250g net.
Tall carton of Flookie Botanical Bites - Hibiscus cookies with floral and leaf patterns and a large red flower illustration, text describing the natural ingredients, baking details, storage instructions, a nutrition facts table, and a barcode, set against a blue sky background.

Years of visual design experience with a growing focus on strategy, channeled into work with more color and character.

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What people say:

I had the pleasure of working with Barbara on several design projects, and she is truly one of the best designers I’ve worked with. She is highly creative and has an excellent ability to understand the brief and the underlying concept from the start, which makes the whole process smooth and efficient. At the same time, she is very practical and solution-oriented when needed, always finding ways to balance creativity with real-world constraints. Barbara is also great to collaborate with, as she is open, responsive, and genuinely invested in delivering the best possible outcome. I would definitely recommend her to anyone looking for a talented and reliable designer / illustrator.
Erdi Tugmaner
Head of Product Marketing, EVBox
In the 9+ years I’ve had the privilege to work with Barbara across in-house teams and commissioned work, I’ve seen her taking on every challenge with grit and efficiency. Proficient with strategic projects, such as rebrands, product packaging, and website redesigns, Barbara’s work always strikes the perfect balance between trends and principles, and between unconventional ideas and proven methods that drive business impact. If you’re looking for a devoted designer or creative lead whose creations speak to your most important customers, Barbara’s the one for you.
Vivian Zhou
Brand manager, vaylens