vaylens is an EV charging management software for businesses to manage and monetise their EV chargers. Making it as easy as possible for companies of any size to integrate electric mobility into their long-term success, vaylens is on a mission to make electric driving accessible to all. vaylens is based in Dortmund and is part of the KOSTAL Group.
In this project, I was brought on after the logo development to take charge of the entire branding process for vaylens. My role was to shape the brand’s identity beyond the logo, focusing on creating a cohesive visual and strategic system. From developing the brand’s color palette to designing layouts and establishing guidelines for how the brand should 'behave' across all touchpoints, the challenge was to ensure consistency and clarity in all communications.
Through this comprehensive branding effort, I was able to strengthen the brand’s market positioning by establishing a recognizable, cohesive identity across digital, print, and experiential platforms. The strategic approach has created a clear and consistent presence, which not only reinforces the brand’s core mission but also enhances its appeal and credibility with diverse audiences.
Illustrations made by Brad Cuzen and motion graphics by Buff Motion.
Designed in 2024.
